Essence and concept of environmental marketing at municipalities (cities)
Journal Title: Науковий журнал "Економічний вісник Донбасу" - Year 2017, Vol 1, Issue 47
Abstract
This article deals with the essence of environmental marketing, the process of formation. The algorithm of environmental marketing in the enterprise. Define the strategies of environmental marketing. Presented the concept of environmental marketing.
Authors and Affiliations
M. Маlchyk, O. Martynyuk
Keywords
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