Evaluate on of Effectiveness Communication Channels to Transfer Strategies Conceptions, to the Employees of NirouMohareke Co. (Case study: NirouMohareke Industries, Qazvin branch)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 1965, Vol 9, Issue 9
Abstract
The purpose of this study was evaluate on of effectiveness communication channels to transfer strategies conceptions, to the employees of NirouMohareke Co. and Holding companies that has application aims and the method of data collection is measuring. The instrument of this study were interview& researcher- made questionnaires, that the reliability of this questionnaire was affirmed by experts and specialists and validity of questionnaire was computed by Cronbakh Alfa method (r=0.87).The statistical population of this study included all formal employees of(in production structure); Technology, Economics- Finance, Sales and Marketing, Planning and production control (in staff structure); control maintenance shop, automation and instrumentation in supportive structure); which consist of 4500 people and the samples have been selected randomly (by the aid of random numbers) among the participant employee in the meetings of goals formulation, and the extracted sampling volume from Morgantable was 351 persons. The software used for analyzing data were Excel and SPSS and the significant level was considered at 0.05. The results show that the rates of employee information about strategic management elements are between 61 to 77 percent. Meanwhile, the most important various communication channels of formulation& implementation steps of strategic management are the strategies and goals bulletins& meetings of goals formulation and then production achievement ceremony, productive achievement notebook, strategic enterprise management system& meeting of inter departmental. The most important communication channels in the step of evaluating strategic management are monthly and seasonal meetings of controlling goals.The results of Anova&Tuky analysis indicate that there are significant differences among the rate of various structures employees' information (except the corporation goals& evaluation step). Also, there is a strong and positive correlation between education and the rate of information from the elements of strategic management, in comparison with the employment background& organizational positions . Overall, since the employees are much more informed about the elements of implementation strategic management, as compared to the formulation& evaluation steps, it is expected in this company to perform the compiled strategies and goals successfully.
Authors and Affiliations
Seyed Ehsan Mirrahimi| Department of Excutive Management, Islamic Azad University, Rasht Branch, Rasht, Iran, Seyed Ershad Mirrahimi| Department of Change Management, Islamic Azad University Abhar Branch, Abhar, Iran, Shahrzad Dolati Torkpour| Department of Excutive Management, Islamic Azad University, Rasht Branch, Rasht, Iran
Keywords
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