EVALUATING THE ADVERTISEMENTS SHOWN THROUGH SOCIAL MEDIA IN TERMS OF THE CONCEPT OF MORALITY: A REVIEW ON UNIVERSITY STUDENTS
Journal Title: The Journal of International Social Research - Year 2016, Vol 9, Issue 47
Abstract
With the developing marketing understanding, the advertisements have become one of the necessary communication tools today. The advertisements are offered to increase sales and encourage positive attitudes and behaviors of target audience in favor of the businesses, brands and products. In addition, some principles should be considered when designing advertisements. It is inevitable that especially a wrong message to be given in the advertisement for brand or product or a commercial campaign that will contradict with the moral understanding of the society would affect negatively the trust of consumers in brands and businesses. In this study, we aimed to determine how advertisements shown in the social media platforms, which are gradually developing, are perceived by consumers in terms of the concept of morality. For that purpose, the data were gathered from the students attending to Sakarya and Giresun Universities and they were analyzed by SPSS statistical software. According to the study, it was found that female students compared to male students, students attending to formal education compared to evening education and students of Giresun University compared to the students of Sakarya University were more sensitive to some concepts included to the measurement of advertisement ethics.
Authors and Affiliations
Zafer CESUR
Keywords
Related Articles
- EP ID EP252870
- DOI 10.17719/jisr.2016.1420
- Views 105
- Downloads 0
A GROUP OF SCULPTURE WORKS FROM THE BOLU MUSEUM
This paper mainly examines the seven pieces of sculpture of the works that are exhibited in the Bolu Museum. three of them were found Seben district of the city of Bolu, while the place of finding unknown four pieces...
THE DEVELOPMENT OF THE IRANIAN CINEMA AND THE EXANINATION OF IRANIAN CINEMA UPON ABBAS KIAROSTAMI
This research, in general aspect, referes to the evolution of Iran Cinema in the years between 1925 – 2007. For 82 years Iran Cinema unaviodably effected from all kind of politic changings in the country and due to this...
ARTIST PROBLEMATIC IN THE TRIANGLE OF ANCIENT GREEK CULTURE, ENLIGHTENMENT AND FIN DE SIECLE(END OF THE CENTURY)
In this work, it is aimed to examine the concepts of artists in the periods of Ancient Greek Culture, Enlightenment and Fin de Siécle. This study, which has the character of making an answer from the historical point of...
IDENTIFICATION, ANALYSIS AND EVALUATION OF RESULTS IN THE DEVELOPMENT OF THE UNDERDEVELOPED AREAS OF THE TUZLA CANTON
The subject of research in paper defines two dimensions: problematic and spatial. Problematic coverage refers to analysis of the economy of the underdeveloped areas of the Tuzla Canton in dynamic and structural view. Se...
CULTURAL ANTHROPOLOGICAL CONTINUITY AND TRANSFORMATION IN ADAPTATIONS FROM POPULAR TALES TO CINEMA
Fairy tales have perpetuated via repetition, transmission and protection of mythos, rituals and archetypes. During those transmissions, some additions and removals have happened in conformity with the environment in whic...