Events Marketing 4-D Research
Journal Title: International Conference on Marketing and Business Development - Year 2015, Vol 0, Issue 1
Abstract
In this article, there is presented a 4-D research regarding events. If a 360-degree research takes into account the direct audience at the event, the organization that ordered the event and the company that organized the event, it undertakes a 3-D research, bearing in mind that the event is seen from three different points of view. A 4-D research, implies the indirect audience of an event as well, as it may be very important for each and every one of them. At a first glance, although the indirect public does not seem to be very important for the success of an event, they must be borne in mind for further editions of the event as those from the indirect audience might turn into direct audience. In this paper, we will reveal the most profitable communication channels for this kind of audience. And consequently, those, who organize an event, should be interested not only in how to modify the behavior and the way direct audience views the organizations, but also the ways and means by which the indirect audience's behavior can be changed at the same time with the manner they value the organizations.
Authors and Affiliations
Daniel Moise
Keywords
Related Articles
- EP ID EP269904
- DOI -
- Views 91
- Downloads 0
Business Development Challenges for Security Industry – The Classical Market and The New Technology Market
The past years have been dominated by the technology’s development in all areas of our social, professional and economic life. Security industry is also an area which is invaded day by day by new technology, like biometr...
Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi
The aims of this exploratory research are to investigate the viability of Aldi’s discount pricing strategy in the context of UK grocery retail and examine the impact of this approach on customer’s perceptions of and loya...
Identifying Areas of Information Asymmetry on Foods Labels
The fierce competition in the food market has put forward the discussion on the provision of information to consumers. With the increasing interest in marketed products and services and raised consumer awareness, the cas...
The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health
The aim of this paper is to investigate the relation between organizational silence climate and employees’ silence behaviours. This research was conducted in Antalya Education and Research Hospital within the scope of An...
New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media.
This work adresses the issue of the relationship between marketing research and the opportunities provided by Internet. In particular, we focus on the recent developments arising from digital tools such as social media a...