Examining Consumer Perception on Alcoholic Brands - A Case Study of Guinness Cameroon SA and Les Brassseries Du Cameroun Alcoholic Brands in Fako Division
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2019, Vol 2, Issue 01
Abstract
Keeping your employees motivated is the key to delivering great service that keeps customers coming back to your business, regardless of which industry you operate in and thus giving the business the time needed to develop its brand awareness. In most cases, this process does not happen overnight while the ultimate goal is for the company to identify the success level of brand awareness campaigns, the business should always continue to appreciate and track even the slightest progress. Customers of your products and services need to ask honest opinion of the goods and services you and your organisation provide and organisations and individuals that want to get ahead of their competitors and succeed must be those businesses that are prepared to meet regularly with their employees and appraise performance levels as well as getting feedback about their customers and especially what they want. This is one of the most single attribute that differentiates your brand from that of your competitors and this as perceived by your consumers. Every brand has a story to tell and how well you tell it will give your customers a reason to believe in your employees and come back to buy your brand or prefer your brand to those of your competitors. Guinness Cameroon SA and les brassseries du Cameroun Ltd, these two brewery companies that deals in both alcoholic as well as non-alcholoic brands put a lot of effort and time to tell their own side of the story to their customers in an effort to woe them to selecting their products over those of their competitors.
Authors and Affiliations
Evaristus Nyong Abam, Dr. Tanyi Bedolf Epey
Keywords
Related Articles
- EP ID EP684014
- DOI -
- Views 365
- Downloads 0
The Effect of Secretome Hypoxia Mesenchymal Stem Cells on PDGF and IL-1b Gene Expression (Experimental Study on Wistar Rats Hyperglycemic Wound Models)
Hyperglycemic wounds take longer to heal, and high glucose results in an increase in inflammatory cells, a decrease in the angiogenesis process, and the production of growth factors. Antibiotic treatment, surgery, or deb...
Instructional Planning and Performance Assessment Related Pedagogical Competencies Required of Office Technology and Management (OTM) Business Education Graduates
The study was carried out to determine the instructional planning and performance assessment related pedagogical competencies required of Office Technology and Management (OTM) business education graduates from public un...
Differences in the Meaning of IMC: A Study of Advertising, Public Relations, and Marketing Professionals
Integrated Marketing Communication (IMC) has developed into a well-established discipline, shaped by the evolving role of communication technology, which now serves both as a contextual factor and a practical tool in its...
The Pineal Gland, A Bridge Between the Hormonal Perspective and Spiritual Mysticism
The pineal gland has a hormonal and mystical component, described since time immemorial; its main secretion product with recognized health effects is melatonin, which is involved in the light/dark phenomenon. Additionall...
Factors Affecting Extrapulmonary Tuberculosis Reinfection in Pulmonary Tuberculosis Patients in Gorontalo City
Tuberculosis is a disease caused by the bacteria Mycobacterium tuberculosis. Tuberculosis does not only occur in the lungs, which is called pulmonary tuberculosis but can occur outside the lung organs, which is called ex...