EXOGENOUS AND DIRECT OBSERVABLE FACTORS AFFECTING ATTITUDE – CASE STUDY ON ROMANIAN CAR MARKET
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 4
Abstract
Attitude is the process that influences in the most visible way the actual consumption behavior, considering all consumer behavior processes. Although theorists have studied for the last century how attitude is formed and influenced, there is still room for approaching the attitude study and the way it is influenced by external factors. The paperwork presents a model of how exogenous and directs observable factors influence every dimension of attitude. Knowing what factors influence attitude and what is their impact on its dimensions can highlight which are the “pressure-points†that can be pushed in order to form the expected attitude or change the existing one into the desired one. Research conducted by the authors aimed Romanian car market as an example for durable goods, knowing the fact that in their case, attitude has greater stability over time and consequently, a higher degree of predictability.
Authors and Affiliations
PhD Student Vlad (Uţă) Daniela Steluţa| Bucharest University of Economic Studies, Bucharest, Romania, daniela.uta@gmail.com, PhD Student Pagalea Andreea| Bucharest University of Economic Studies, Bucharest, Romania, andreeapagalea@yahoo.com, prof. dr. Mitu Augustin Constantin| Petroleum – Gas University of Ploiesti, Prahova County, Romania augustin@amit.ro
Keywords
Related Articles
- EP ID EP10460
- DOI -
- Views 315
- Downloads 15
EFFECT OF LEARNING AND LEADERSHIP ON IMPLEMENTATION OF BUSINESS STRATEGY IN THE BANKING SECTOR, KENYA
In the Banking sector, banks have traditionally relied on asset bases and size for competitive advantage but this is becoming more difficult to sustain owing to competition. Despite the benefits gained by knowledge ma...
UNIT COST OF EDUCATION AS A DETERMINANT OF STUDENTS’ LEARNING ACHIEVEMENT IN UNIVERSITIES IN CROSS RIVER STATE OF NIGERIA
Unit variable cost of education vary with changes in the number of student enrolments and it is a good measure of effective cost of education. Therefore, this study explored unit cost of education as...
REGIONAL CHARACTERISTICS ABOUT HOUSEHOLD FINANCIAL ASSETS: TRANSITION PROCESS AND EFFECT OF ECONOMIC INEGRATION BY THE EURO
Based on the information of household financial assets in OECD countries, we investigate the transition process and the effect of economic integration by the introduction of the euro. The research in the paper effecti...
THE LEADERSHIP FACTOR IN THE SUSTENANCE OF NON-PROFIT ORGANISATIONS IN GHANA
The sustenance of a non-profit organisation depends on its leadership and how the internal structures, systems and processes are managed. This study sought to examine the leadership factor in the sustenance of non-pro...
THE ROLE OF NGO’s IN THE REHABILITATION OF EARTH QUAKE 2015 AFFECTIES
This study examines the role of NGO’s in the rehabilitation of earth quake 2015 affecties at Jandool District Dir Lower. The conceptual framework comprises of dependent variable (rehabilitation aspect) and independe...