Factors Affecting Consumers to Buy Organic Food Products in Hyderabad and Secuderabad
Journal Title: International Journal of Business and Management Invention - Year 2017, Vol 6, Issue 3
Abstract
This study presents factors affecting consumers to buy organic food products in Hyderabad and Secunderabad, India. A sample of 500 consumers was interviewed using structured questionnaires to examine key factors influencing them to use organic food. The data obtained from the survey were analyzed with percentage method, , reliability test, and factor analysis. The results revealed that ten factors such as labels, health, concern, environment concern, brand advertising, safety, accessibility, affordability, freshness and store location that are influencing customers to buy organic food. Out of these, health, environment and safety are key factors that are found as primary influencers. Significant relation is found between buying behavior and environment concern. Hence, study made conclusion that health, safety and environment are key reasons why people buy organic food products.
Authors and Affiliations
. Dasari. Pandurangarao,, 2Dr. K. Chiranjeevi,, 3 Prof. D. Suryachandra Rao,
Keywords
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