Factors Affecting MSMEs Using Shopee Food
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2025, Vol 8, Issue 01
Abstract
Recently, many new skincare products have been circulating in Indonesia. This is because of the availability of opportunities to gain market share in the skincare product business sector in Indonesia. The purpose of this study is to determine the influence of the dimensions of Advertise, Price and Product Quality on the Purchasing Decision of MS Glow products. This study is a quantitative research and the respondents in this study are 111 respondents. In this study, the sample was taken by nonprobability sampling, namely by accidental sampling technique. Based on data analysis, it shows that: (1) Advertise has a positive and significant effect on Purchase Decision, (2) Price has a positive and significant effect on Purchase Decision, (3) Product Quality has a positive and significant effect on Purchasing Decision.
Authors and Affiliations
Meydy Fauziridwan, Muhammad Amir Biky, Muhammad Arjuna Risky Husen, Nadhira Safa Ainunnisa
Keywords
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- EP ID EP755284
- DOI 10.47191/ijmra/v8-i01-21
- Views 21
- Downloads 0
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