FACTORS AFFECTING THE DECISION OF THE SELECTION OF FOREIGN TOURISTS FOR A TOURIST DESTINATION: A STUDY IN DA NANG CITY, VIETNAM
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 4, Issue 10
Abstract
The satisfaction of guests is one of the most important factors deciding the percentage return of tourists and the development of a tourist destination. The higher their satisfaction is, the more loyal towards the destination is increasing, especially through customers’loyalty, the destination will have many other visitors. Results of the study are to analyze the factors affecting the choice decisions of foreign tourists to the tourist destinations of Danang city. Result study surveyed on 577 visitors with 38 observed variables is to determine the factors affecting the choice decisions of foreign tourists to the tourist destinations of Danang city. The study results showed that there are 5 group factors affecting as follows: Subjective Standard, perceived value, informative strategy, marketing strategy and Tourism Environment. After data being analyzed, the main objectives of this study are to: First, identify the factors affecting the choice decisions of foreign tourists to the tourist destinations of Danang city. Second, determine the priority order of the impact degree ofthe factors affecting the choice decisions of foreign tourists to the tourist destinations of Danang city. Third, propose solutions to enhance the attraction of foreign tourists to the tourist destinations of Danang city.
Authors and Affiliations
Tran Phi Hoang| Industrial University of Ho Chi Minh City, Viet Nam, Ha Trong Quang| Industrial University of Ho Chi Minh City, Viet Nam, Nguyen Nguyen Phuong| Industrial University of Ho Chi Minh City, Viet Nam, Nguyen Thu Ha| Industrial University of Ho Chi Minh City, Viet Nam
Keywords
Related Articles
- EP ID EP10700
- DOI -
- Views 324
- Downloads 27
INFLUENCE OF ADMINISTRATORS GENDER AND ACADEMIC PERFORMANCE OF PRIMARY SCHOOL PUPILS IN AKOKO SOUTH WEST LOCAL GOVERNMENT AREA OF ONDO STATE, NIGERIA
This study examined the influence of administrators’ gender and academic performance of primary school pupils in Akoko South West Local Government Area of Ondo State. Descriptive survey research design was used, 20...
RECOMMENDATIONS ENHANCING THE SERVICE QUALITY AT STARPRINT COMPANY
The demands for high quality printing products have quickly increased, giving good opportunities for some companies that have to facilitate with high equipment and technologies. Many of printing companies have recentl...
THE EFFECT OF FINANCIAL STATEMENT DISCLOSURE ON STOCK PRICES ON INDUSTRIAL SHAREHOLDING COMPANIES
This study aims to test the effect of financial statement disclosure on stock prices on industrial shareholding companies, and investigating the information content of this statement on either stock prices and (tradin...
THE EFFECT OF KNOWLEDGE MANAGEMENT FACTORS ON IMPLEMENTATION OF BUSINESS STRATEGY AMONG COMMERCIAL BANKS: A CASE OF BANKING INSTITUTIONS IN CHUKA TOWN, KENYA
The objectives of the study were to determine the effect of Organization Culture and Information Technology on implementation of business strategy. Exploratory research design was used in the study. The target populat...
E-PROCUREMENT AN EMERGING SUPPLY-CHAIN MANAGEMENT SYSTEM IN THE HOSPITALITY INDUSTRY: PERSPECTIVES OF HOTELIERS IN THE KUMASI METROPOLIS
As the hotel industry grows into a more technologyoriented industry, the need to understand and adopt eprocurement practices becomes more important. This research explores the adoption of e-procurement by the hotels in...