Factors affecting Tourist Experience Expectations: Evidence in the Central Highlands of Vietnam
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 02
Abstract
This study examinesthe factors affecting tourist experience expectations in the Central Highlands of Vietnam. A survey questionnaire and focus group discussion were used to gather data from tourists visiting the region. This study was conducted through a cross-sectional survey using purposeful sampling (n=200). Multivariable linear regression analysis techniques and moderator regression were applied to prove the proposed hypotheses. The results of the study revealed that psychological factors, such as motivation and perception, were also identified as important determinants of experience expectations. Socio-cultural factors, such as cultural values and norms, were found to play a role in shaping experience expectations, while economic factors, such as budget and exchange rate, were found to be critical in determining experience expectations. Environmental factors, such as climate and environmental quality, were also found to have a significant impact on experience expectations. The findings of this study contribute to our understanding of the factors influencing tourist experience expectations and have implications for tourism stakeholders in the Central Highlands of Vietnam
Authors and Affiliations
Than Thi Hanh,Nguyen Van Dung
Keywords
Related Articles
- EP ID EP713229
- DOI 10.47191/ijmra/v6-i2-26
- Views 109
- Downloads 0
A Study of Donation-Based Crowd Funding Platforms
Persuasion is the process of communication in which a person wants to create an influence to induce certain behaviour sends a persuasive message to the other individual with the aim of generating an impact on the recipie...
From Scores to Impact: A Literature Review on ESG and Global Sustainability Drivers
Environmental, Social, and Governance (ESG) has evolved from a scoring system into a strategic tool critical to global sustainability. This study examines the transformation of ESG by focusing on score evaluation, its im...
Characteristics of Stone-Base Laterized Concretes
Stone-base, a material often used for base construction in flexible pavements, have in recent studies been shown to be suitable as an all – in – concreting aggregate. This study investigated the crushing, flexural and s...
Factors Affecting Triple Elimination Examination of Pregnant Women in Gorontalo City
Progress big on the health of mothers and child achieved globally between 1990 and 2015 as a result of policy, and system reform in a way comprehensive and initiative programs implemented to achieve the Millennium Develo...
Faculty Members' Experiences in Internationalization of the Curriculum in Higher Education Institutions: A Case Study of the Zambian Open University
The purpose of this study is to explore faculty members’ experiences in internationalisation of the curriculum in higher education institutions at Zambia Open University (ZAOU). The study took a mixed method approach. Th...