Factors Influencing the Intention for Online Purchasing: a Study among University Students in Malaysia
Journal Title: International Journal of Management Sciences - Year 2014, Vol 4, Issue 2
Abstract
The purpose of this study is to identify the internal factors that influence online purchase intention among Malaysian university student which include trust, prior online purchase experience and self-efficacy. A quantitative approach was adopted and a questionnaire survey was distributed to 100 students in University Malaysia Kelantan who have experience on online purchase for the data collection purposes. As a brief, the findings showed that trust, prior online purchase experience and self-efficacy influence online purchase intention.
Authors and Affiliations
Nur Farahiah Azmi, Lew Wei Peng
Keywords
Related Articles
- EP ID EP26918
- DOI -
- Views 294
- Downloads 4
The Factors Affecting Organizational Citizenship Behavior in Banking Industry
Organ (1988) defined organization citizenship behavior (OCB) as the individual’s behavior that is discretionary not directly or explicitly recognized by the formal reward system and that in the aggregate promotes the e...
Exploring the Interconnections between Sense making, Heuristics and Biases in the Field of Entrepreneurship
Sensemaking from its introduction has gained substantial attention from scholars in various fields. Its initial applications were limited to organizational studies, information technology and chaotic environments. Grad...
Challenges of Decentralization in Malawi
This study investigated the challenges of decentralization in Malawi with emphasis on Lilongwe City Assembly. The objectives were to identify the constraints of decentralization in Malawi, as well as recommend ways to...
Total Quality Management: Effectiveness in Lebanese Schools Perceptions of School Leaders and Teachers
The purpose of this study was to investigate the degree to which a sample of public and private schools in Beirut, Lebanon; were catering for Total Quality Management (TQM) in their contexts. The sample of this study c...
Generation of Income in Buying and Selling Practices by Students through Online: A Study on the Students of Universities of Sylhet
This paper is an outcome of the study aimed to explore the generation of income in buying and selling practices by students of universities of Sylhet. The study was based on primary sources of data although secondary s...