Factors Influencing the Intention for Online Purchasing: a Study among University Students in Malaysia
Journal Title: International Journal of Management Sciences - Year 2014, Vol 4, Issue 2
Abstract
The purpose of this study is to identify the internal factors that influence online purchase intention among Malaysian university student which include trust, prior online purchase experience and self-efficacy. A quantitative approach was adopted and a questionnaire survey was distributed to 100 students in University Malaysia Kelantan who have experience on online purchase for the data collection purposes. As a brief, the findings showed that trust, prior online purchase experience and self-efficacy influence online purchase intention.
Authors and Affiliations
Nur Farahiah Azmi, Lew Wei Peng
Keywords
Related Articles
- EP ID EP26918
- DOI -
- Views 285
- Downloads 4
Factors Affecting Job Stress: A Study on Call Centers In Bangladesh
The purpose of this study is to find out the factors that affect stress among the employees working in call centers’ in Bangladesh. A total number of 120 employees were selected through simple random sampling technique...
Relationship marketing in the banking sector of Zimbabwe: Reengineering connection with the manufacturing Micro and Small Enterprises customers
Financial institutions have recently been under intense scrutiny as a result of developments in the global market. The Global Financial Crisis has not spared the Zimbabwean banking sector as the banking are finding them...
Unterschiedliche Meinungen Über Die Politisch-Militärische Und Wirtschaftliche Beziehungen Zwischen Den Osmanen Und Deutschen
Der Zweck dieser Arbeit ist es, durch das Durchforschen der Geschichte einige geschichtlich wichtige Ereignisse zwischen dem Osmanischen Reich und der Deutschen Königreiche, wie Preußen und Königreich Bayern bis zum En...
Effect of Payment Technology on Entrepreneurial Development: Perspective of Micro-Business Owners in Nigeria
The speed of transformation in Payment Technology has speeded up with micro businesses realizing the potential of payments Technology in their operational activities. This study aim to explore the effectiveness of Paym...
Selecting Valuable Stock Using Genetic Algorithm
This paper proposes the use of genetic algorithms Genetic Algorithm (Genetic Algorithm) for stock options to support quality investors in the stock market (stock market) value school of investing treatment. Value inves...