Factors That Determine Student’s Preferences in Selecting Courses in Higher Learning Institution: A Study among Boarding Dan Daily Students from Secondary School in Mukah
Journal Title: International Journal of Social Science And Human Research - Year 2024, Vol 7, Issue 05
Abstract
The purpose of this study is to investigate the factors that influence students' decisions regarding which institution to enroll in for higher education. The research was carried out among students from three public secondary schools. The quantitative technique was used to collect and evaluate the data. The responses of the 220 participating students to the questionnaire are primarily described using descriptive statistics. Statistical Results of the study indicate that the parents play the major role in influencing the choices of courses and higher learning institutions among students. For the selected courses aimed to be taken at higher institutions, boarding students are well prepared compared to daily students who claim to have little knowledge on the courses selected. Daily students preferred higher education institutions with good courses offered while boarding students considered institutions based on location. Boarding students continue their study at a higher level because of their own interest while daily students want better job opportunities in future. The results of the study can be utilized by the educational marketers to produce appropriate marketing strategies to attract students' interest and promote their products.
Authors and Affiliations
Noor Emma binti Shamsuddin, Agnes Anak Kanyan, Siti Farah Lajim, Yusman bin Yacob
Keywords
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- EP ID EP736097
- DOI 10.47191/ijsshr/v7-i05-124
- Views 70
- Downloads 0
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