FEATURES OF FORMATION AND FORMS OF IMPLEMENTATION OF MARKETING STRATEGIES OF AGRICULTURAL ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 2
Abstract
The article defines the importance of marketing activity in the development of agrarian enterprises. Its factors and level of realization are revealed. The grouping of agrarian enterprises is done according to the level and forms of the use of marketing strategies. The possibilities of application of marketing development strategies, their types and forms are substantiated. The criteria for evaluating the effectiveness and implementation mechanisms and the expected effects are developed.
Authors and Affiliations
A. A. Postol
Keywords
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