FORMATION OF ORGANIZATIONAL ECONOMIC MECHANISM OF MARKETING BASED PARTNERSHIP BETWEEN ENTERPRISES
Journal Title: Маркетинг і цифрові технології - Year 2018, Vol 2, Issue 1
Abstract
This paper aims at suggesting organizational economic mechanism of partnership between enterprises on marketing basis and reveals the purpose of its realization. It defines the essence of this mechanism, principles of development, as well as the main purposes of formation. The main arguments are proposed for benefits of formation of the mechanism on meat processing enterprises in the cooperation process with other market participants. The analysis of the reasons of low level of partnership between meat processing enterprises was conducted and ways to eliminate the defects are proposed. The model of organizational economic mechanism of marketing based partnership between enterprises was formed in a six-dimensional chart, which characterizes the difficulty and versatility of relations as well as the necessity of the system approach. It is determined that the significance of organizational economic marketing mechanism of partnership implementation is a requirement for the success of each economic participant’s strategic efforts.
Authors and Affiliations
Yaroslava Larina, Kalina Lutsii
Keywords
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