FORMATION OF SALE POLICY FOR AGRARIAN ENTERPRISE
Journal Title: Причорноморські економічні студії - Year 2018, Vol 33, Issue
Abstract
The article describes the process of forming target sales markets for an enterprise, which provides for the efficient distribution of products, the search for economically advantageous sales channels in the markets, the formation of product and price policies. The distribution channels are analyzed and it is established that the entire further organization of product distribution depends on the influence of both internal and external environmental factors of the manufacturer’s enterprise. The evaluation of distribution channels of products of the agricultural enterprise.
Authors and Affiliations
L. S. Bezuhla, I. O. Rybak
Keywords
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- EP ID EP591918
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