FORMATION OF STRATEGIC MANAGEMENT SYSTEM AS A MODERN APPROACH TO ENSURING THE DEVELOPMENT OF ENTERPRISES
Journal Title: Економіка: реалії часу - Year 2016, Vol 4, Issue 26
Abstract
Changes in the modern economy entail changes in the strategic management system of enterprise. One of the problems facing any business is the issue of security of continuity. At the disposal of its management always has four strategic alternatives – limited growth, growth, contraction and the combination of these options. The strategy now chosen only after the analysis of external opportunities and threats, internal strengths and weaknesses and evaluated all the alternatives and options – It is a classic strategic management, but in the current economic and political conditions that may be enough. Relevant today is a combination of strategies, taking into account the potential of enterprise development, micro and macro analysis and market conditions that systematically analyzes the factors both environments. In order to strategic management has become a new form, and acted as a modern approach to ensure development of the enterprise is necessary to identify some of its indicators, to conduct a systematic analysis of all the environments where the enterprise operates.
Authors and Affiliations
Volodymyr Filippov
Keywords
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