Formation of the advertising budget of the enterprise in the course of marketing communications
Journal Title: Проблеми економіки - Year 2012, Vol 2012, Issue 1
Abstract
The science research is approached to substantiation the advisability of using the existence methods of enterprise advertising budget defining on the base of recognizing criteria of choice optimization.
Authors and Affiliations
Yana Polyakova
Keywords
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- EP ID EP156366
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