FUNCTIONS OF «LIVE IDIOMS» IN THE TITLE OF THE NEWSPAPERS
Journal Title: Наукові записки Національного університету "Острозька академія" Серія "Філологія" - Year 2016, Vol 63, Issue 63
Abstract
The article analyses the latest researches in the sphere of phraseology. The place and role of idioms in a journalistic style and the differences in artistic and journalistic styles are regarded. Idiomatic expressions are analyzed from the perspective of one of the most important features of spoken language. particular attention is paid to the release of the most common, present in the linguistic consciousness of the average native speaker idioms. Reklamnosti concept in the light of expressiveness newspaper articles. The article suggests some ways of transformation of phraseology Titles of the newspapers as well as use of lexical translation transformations, concretization and generalization are studied.
Authors and Affiliations
З. В. Чепурна
Keywords
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