Gamification and games, their potential for application in marketing strategies
Journal Title: Prace Instytutu Lotnictwa - Year 2012, Vol 227, Issue 6
Abstract
The goal of this work is to present the functioning of one of the latest marketing trends known as gamification, the analysis of games used in gamification systems in terms of their structure and mechanisms, as well as transferring gamification and games to the area of marketing activities.
Authors and Affiliations
Katarzyna Wrona
Keywords
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- EP ID EP59566
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