GAUGING MALAYSIAN CONSUMERS PERSPECTIVES ABOUT CORPORATE SOCIAL RESPONSIBILITY
Journal Title: Asian Economic and Financial Review - Year 2017, Vol 7, Issue 7
Abstract
This research was carried out on the premise that as CSR was becoming popular among corporations in Malaysia, it was important to gauge consumers? beliefs and perspectives about CSR and the CSR issues that mattered to them most when purchasing a product.
Authors and Affiliations
Karpal Singh Dara, Singh*| Sentral College Penang, Malaysia, Md. Aminul Islam| School of Business Innovation and Technopreneurship, University Malaysia Perlis, Malaysia
Keywords
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