GENERATIONAL COMPARISON OF ATTITUDES TOWARDS HEALTH AND SENESCENCE
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
An indispensable part of recent years is the demographic ageing of the population, not only in Slovakia but also on a European scale. People live longer, and only few children are born. Seniors are becoming an increasingly stronger group and will continue to grow in the future. The high proportion of this generation brings with it many consequences and challenges that need to be adapted. An important challenge is the health and health care that affects each of us. Health is becoming a matter of interest not only for older generations but also for the younger generation. The present paper aims to compare survey utilising realised the older generation with a generation of young people and find out what their attitudes, opinions and behaviours about health, health care and senescence. The presented findings can help marketers to address this marginal segment.
Authors and Affiliations
Tomáš Ružička, Štefan Žák, Dana Vokounová, Mária Hasprová
Keywords
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