Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?
Journal Title: GATR Journal of Management and Marketing Review - Year 2017, Vol 2, Issue 1
Abstract
Objective - – Following paper deals with the essence of green marketing, green consumers and green strategies. It also defines greenwashing, different types of greenwashing, the seven sins of greenwashing, greenwashing index and negative impact of greenwashing. Based on this are outlined measures to protect against negative impact of greenwashing. Methodology/Technique - The study carried out with reviewing literature. Findings – The ways to avert the negative impacts of greenwashing includes: increasing awareness through media and education, elimination of greenwashing by companies, inclusion of greenwashing into the legislation, blacklisting of companies using greenwashing Novelty - The study suggests solutions for negative impacts of greenwashing.
Authors and Affiliations
Margareta Nadanyiova, Jana Kliestikova
Keywords
Related Articles
- EP ID EP184572
- DOI -
- Views 220
- Downloads 0
Gender Differences of Latvian Males and Females at the Stage of Adulthood
Objective – In this research, gender differences of Latvian males and females in the stage of adulthood are determined and distinguished on the grounds of a theoretical analysis of socio-psychological, scientific and met...
The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung
Objective – The purpose of this study is to identify the influence of similarity, reputation, perceived risk, and innovation as brand extensions of smartphones developed by Samsung, toward brand equity. Methodology/Techn...
Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision
Objective – The study aims to explore the effect of digital Word of Mouth (WOM) marketing on customer purchase decision. Methodology/Technique – Types of research are a descriptive analysis and causal also measuring a co...
Transformational Leadership vs Change Self-Efficacy and Its Impact on Affective Commitment to Change
Objective – It is essential for organizations in 21st century to evolve with time. In this regard, both the management and employees of an organization play an essential role in the implementation of change. One way of d...
Green Purchase Behavior: The Role of Religiosity, Environmental Attitude, and Environmental Knowledge
Objective – This study attempts to determine the effect of religiosity, environmental attitudes, and environmental knowledge towards green purchase behavior. Methodology/Technique – Data were collected by distributing q...