HAT FACTORS INFLUENCE QUALITY SERVICE IMPROVEMENT IN MONTENEGRO: EMPIRICAL ANALYSIS
Journal Title: International Journal for Quality Research - Year 2013, Vol 7, Issue 1
Abstract
In this paper, using an Ordinary Least Square regression (OLS), we investigate whether intangible elements influence tourist's perception about service quality. Our empirical results based on tourist survey in Montenegro, indicate that intangible elements of tourism product have positive impact on tourist's overall perception of service quality in Montenegro.
Authors and Affiliations
Djurdjica Perovic, Tatjana Stanovcic, Ilija Moric, Sanja Pekovic
Keywords
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