Hostele dla backpackerów. Przykład z australijskiego rynku usług noclegowych
Journal Title: Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu - Year 2016, Vol 52, Issue 1
Abstract
Background. For many years, the tourism industry is trying to keep up with the changing expectations of its customers. In the last quarter of the 20th century there was an increased interest in individual low-cost journeys, which meant an increased demand for cheap accommodation. Thus, especially in Asia and Australia, a vast variety of accommodation facilities were created to meet the needs of a new type of tourist – a backpacker. Material and methods. This article describes an synchronous and diachronic view of the innovative changes made to the former tourist dormitory-type, ways of adapting the market expectations of hotel services to the changing needs of the consumer segment. Conclusions. Implemented innovations primarily helped to develop the competitiveness of the services and strengthen the local economy, associated with backpackers destination.
Authors and Affiliations
Jolanta Jabłonkowska
Keywords
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- EP ID EP128276
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