Imagined Image: Exploring imagination surrounding colonial and contemporary exotic representations
Journal Title: International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) - Year 2015, Vol 3, Issue 1
Abstract
In order to understand the relation of the visual and graphic representation with the world order viewed by the colonizer's gaze, picture postcards have to be studied as a political medium carrying misrepresented and exaggerated exotic image of the colonized nation to foreign land. The trajectory of the paper analyses Victorian England's Pear's soap advertisement spree, with its overarching ambition to clean and white-wash the white society, and its aim of polishing self image of the whites. Studying the images, with almost occult projection of transparent soap in a black man's hand, these graphics foreground and echo the images seen on popular postcards of the time. A comparative observation is made of the advertising images, colonial postcards (of India) and post-colonial contemporary postcards. Repetition of representation is studied along some minor motifs like representation of women etc. Major argument running through it is an effort to study the no-exit negotiable space of representation that India has succumbed to, and is projecting itself through colonizer's gaze.
Authors and Affiliations
Armeen Kaur Ahuja
Keywords
Related Articles
- EP ID EP31019
- DOI -
- Views 310
- Downloads 0
Colorectal Cancer: Laparoscopic versus Open Surgery
Many studies have suggested that laparoscopic surgery is superior to open surgery. However, the acceptance of laparoscopic surgery for colorectal cancer has been rather slow in clinical practice. The present study aimed...
Prevalence and Correlates of Alcohol Intake In a Rural Block of Haryana, India
Alcohol consumption is today’s major public health concern in our country, which can be largely reduced solely by primordial and primary prevention. According to NFHS III, 31.9% of men and 2.2% of women drink alcohol in...
Failure of Primary Healthcare Delivery in Africa
An effective health system guarantees access to health as fundamental to improved health, and decreased morbidity and mortality. Health care deliveries in many African countries have been poor due to the failure of gove...
Repatriation of black money – India’s cherished dream amidst the challenges of international regulations
Creation of black money perceived by underground economy existed in India even before its independence. Recovering the illicit funds and injecting it into economy was our dream and this was recurrently discussed in eac...
Effect of Dietary Protein Level on Growth Performance, Protein Utilization and Body Composition of Nile Tilapia Cultured in Low Salinity Water
The juveniles of Nile tilapia, Oreochromis niloticus (body weight 1.0±0.03 g) were reared in seawater tanks (35 liters each) in order to examine their optimum dietary protein requirements. They were fed four isoenergeti...