IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF FMCG IN LAHORE CITY
Journal Title: Academic Research International - Year 2012, Vol 2, Issue 3
Abstract
The present study was conducted to find out the effects of advertisements on user behavior in Lahore city (N=150). A questionnaire was used to measure the effects of advertisements and every age person was targeted in our study for to get the perception and awareness of people about the (FMCG) toothpaste brands. 5 brands of toothpaste were selected in our present study. For analysis Chi-Square, Z test and descriptive analysis were used and presented in bar chart and pai chart form. The results proposed that people change their brand for to try the new brand. Results are also proposed that consumer behavior changed by the income and male are more like the advertisement rather than the female. The behavior of the consumer can be changed by the advertisement but expensive products and repetition of advertisement cannot be changed the purchase decision.
Authors and Affiliations
Muhammad Rasool, Yasir Rafique, Sana Javaid
Keywords
Related Articles
- EP ID EP103641
- DOI -
- Views 115
- Downloads 0
DICHOTOMY BETWEEN HIJĀB AND NIQĀB IN ISLAM
Islam has strongly emphasized on the concept of decency and modesty in the interaction between members of the opposite sex with definite dressing code. Almighty Allah instructs Muslims to care for their nudity in order...
EXTENT AND REMEDY ON GULLY EROSION IN BANGSHIKA AREA ADAMAWA STATE, NIGERIA
A study was carried out in order to obtain sufficient information regarding the severity of soil erosion in Bangshika area. The soil losses in each gully site were evaluated. Representative soil samples in their distur...
MODEL FOR DETECTION OF GAS LOSS BY LEAKAGE FROM THE GAS STORAGE RESERVOIR
Determination of the amount of gas loss by leakage from the underground gas storage reservoir developed in an oil depleted reservoir is presented in this paper. Reservoir fluid data obtained from an...
DEVELOPMENT OF ANTI-THEFT DOOR SYSTEM FOR SECURITY ROOM
The ultimate purpose of developing an electromagnetic door lock is to enforce security features of the entire building structure, equipped with appropriate management control. In this paper I...
THE DYNAMICS OF VISUAL NARRATIVES IN EXPLORING GENDER POLARISATION
Polarised gender identities are prevalent in Zimbabwe, and are intricately associated with asymmetrical gender relations. These gender polarised identities are expressible in various spheres including a dichotomy in the...