IMPACT OF DIGITAL MEDIA TO ELECTORAL BEHAVIOR OF CITIZENS
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Media represents an important part of society, while in different ways it is involved in its formation and development. In addition to the traditional media, the importance of digital media in society is growing. The latest trends are also in the interest and attention of politicians, who maintain their popularity by using new technology. So nowadays we can observe in the current policy different forms of digital interactions between the political entities on the one hand and citizens on the other. The rate of interaction between these actors is intensifying with the approach of elections.
Authors and Affiliations
Peter Horváth, Martin Švikruha
Keywords
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