INDIRECT ADVERTISING OF MEDICINES AND MEDICAL SERVICES IN UKRAINIAN REGIONAL ONLINE MEDIA
Journal Title: Молодий вчений - Year 2018, Vol 1, Issue 53
Abstract
In the article legislative norms for advertising of medicines and medical services in the media are considered. The definition of indirect advertising of medicines and medical services is given. Advertising of medicines and medical services in the materials of regional online media is analyzed by example of the mass media in Rivne region. Indirect advertising and its specific features are found. The potential impact of such advertising on the consumer is determined.
Authors and Affiliations
K. A. Komolova
Keywords
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