Individual Green IT Readiness: Qualitative Approach
Journal Title: International Journal of the Computer, the Internet and Management - Year 2019, Vol 27, Issue 2
Abstract
This research aims to investigate the factors that drive consumers to be participated with a green IT product. A qualitative approach will be applied to screen, analyse and categorize the information. This study investigates the relationship between green IT products, attitude toward sustainable agriculture, perceived business expression, personal social responsibility, perceived government encouragement and individual g-readiness. The result shows that attitude toward a governmental encouragement and individual green product noticeability come first as major criteria. Attitude toward sustainable agriculture, attitude toward business activity and personal social responsibility are on the second stage before individual green IT readiness.
Authors and Affiliations
Pakvalit Kurkoon, Daranee Pimchangthong, Veera Boonjing
Keywords
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