Influence of The Market Outlets of Insurance Services on the Consumer Choice
Journal Title: Бізнес Інформ - Year 2014, Vol 10, Issue 0
Abstract
The influence of the market outlets of insurance services on consumer choice was studied. It was identified that the number of the outlets that consumers of the insurance services use to receive the information about insurance is growing. It was found that social networks are used as a contact channel to interact with customers in a variety of ways: from an analysis of their relations to the insurance services up to the customer satisfaction or evaluation of the demand for insurance products. Thus the question regarding the aggregators, which create the demand for insurance services by using the simultaneous comparison and a range of insurers \' proposals to choose from, is updated in the article. The need for use of the aggregators as an effective marketing strategy element by insurers, since they can handle much more everyday potential customers than usual insurance companies, is proven. It is concluded, that the State regulator of the financial services market should monitor the reliability of the information provided by the customers of the insurance companies. Engaging of the self-regulatory organizations, with taking into account the practical aspects of the international experience, is proposed.
Authors and Affiliations
Diana Kondratenko
Keywords
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