INFLUENTAL FACTORS ON COnSUMING DOMESTIC PRODUCTS AT LOCAL MARKET IN TIEN GIANG PROVINCE, VIETNAM
Journal Title: International Journal of Research in Social Sciences - Year 2018, Vol 8, Issue 1
Abstract
The aim of this study is to analyze and verify some factors influence consumers' behavior related to essential product categories in Tien Giang province. The research data have been collected from groups of 405 respondents in 05 firstranked markets, 21 second-ranked markets and 18 third-ranked markets located in Tien Giang province. Author has applied Cronbach's Alpha test, Analysis and Factors Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) model to test and verify suggested models and hypotheses. Briefly, model with four key factors are cultural sensitivity, consumer ethnocentrism,perceived quality,and consumer trend that affect customers’ behavior.
Authors and Affiliations
Nhan Vo Kim
Keywords
Related Articles
- EP ID EP20777
- DOI -
- Views 337
- Downloads 13
Spatio-Temporal Analysis of Educational Status of Social and Religious Groups in Uttar Pradesh: 1961 – 2011
Uttar Pradesh is one of the educationally most backward states of India. One of the characteristic of educational achievement of Uttar Pradesh is that there exist large scale disparities in literacy between different r...
A Content Analysis on Psychological Techniques used in different Fortune telling Systems
The art of reading people and their personality is always exciting for general public as well as Psychologists. This study is an attempt to find out the psychological techniques used for describing their client‟s perso...
THE VIOLATION OF WOMEN HUMAN RIGHTS IN INDIA
We can seen that every day everywhere paper News, T V channels and Electronic devices are presenting to the violation of Human Rights of Women in India. Human rights are those minimum rights which are compulsorily acce...
Influencing Adolescent Girls from underprivileged backgrounds to become career intentional: The Case for India
To sustain and accelerate the growth of the socio-economic machinery of our country, this growth needs to be inclusive – specifically of women/girls who constitute 48.5% of our population, 70% of who live outside urba...
CHANGING SCENARIO OF SOCIAL STATUS DUE TO UNEMPLOYMENT: A CASE STUDY OF UNEMPLOYED POSTGRADUATE STUDENTS
Social status helps to understand the position of an individual in social hierarchy. Occupation and income one of the most important indicator of social status. We know that unemployment is a burning issue of an indi...