INFORMATION SUPPORT OF MARKETING IN THE FOOD INDUSTRY
Journal Title: Схід - Year 2016, Vol 143, Issue 3
Abstract
The paper looks into one branch of Ukrainian economy - the food industry. It is established that marketing activities of food industry companies have some specific features, namely mismatching of an agricultural performance period and production time; a perishable nature of products, which necessitates tight time frames of storage and sales; production focus on the direct consumer; a high level of materials consumption of products released, which requires a large quantity of feedstock as well as high qualification skills and expertise from workers. The activity of a domestic bakery is described. It is determined that the complexity of its production processes and increased information flows requiring in-line processing for acquisition of appropriate data served as a basis for introduction of the special 'Marketing' software by its Marketing Department. The conducted analysis of the information product allowed to establish that the user of the above software maintains routine accounting and control of product supplies. To that end, information is processed, parameters related to production and supplies analyzed. The software significantly improves operational efficiency owing to an increased number of accountable factors and reduced decision making time. That bundled software however makes no provisions for development of a unified integrated management system, which reduces the company operating efficiency. It is established that to date there are many information systems available for food production automation, the Oracle E-Business Suite-based technology, developed by TopS BI, among them. It was offered for application at the food enterprise in question. The above system allows to automate production planning and management processes at various levels: from daily shop planning and management with step-by-step product quality control to scaled-up calendar planning of production, including that for a group of enterprises.
Authors and Affiliations
Iryna Maltseva
Keywords
Related Articles
- EP ID EP426141
- DOI 10.21847/1728-9343.2016.3(143).74827
- Views 152
- Downloads 0
Activity of schools and educational courses for soldiers of the Ukrainian Galician Army interned in Czechoslovakia as a form of their socialization (1919-1920)
This article analyzes the activity of schools and educational courses in the camp for interned Ukrainian Galician Army combatants in Německé Jablonné (Czechoslovakia) in 1919-1920. One of their main tasks was elimination...
Religious search in Russian philosophical thought at the turn of the 19th-20th centuries as a prerequisite to the formation of atheistic ideology
In his paper the author examines the place and role of religion-motivated purports and values in Russian thought at the turn of the 19th-20th centuries as a prerequisite to the formation of atheistic ideology of the Sovi...
Modern theological interpretation of the sacramental dimension of missionary activity
The article carries out a systematic analysis of the sacramental dimension of missionary activity and proves that the corresponding concepts are based on modern theological concepts that interpret the mission as the work...
RESTRUCTURING OF MINES: TECHNOLOGICAL AND ECONOMICAL ASPECTS
The present paper covers technological changes in the coal mining process. Coal is the main domestic energy resource in Ukraine. In this context such issues as upgrading of conventional technologies and introduction of i...
Value of tax elements of fiscal mechanism in achieving tasks of sustainable economic development
The author describes the state's fulfillment of the fiscal mechanism which is capable to provide sufficient financial coverage of the state and local budgets; facilitate the achievement of strategic priorities of steady...