Innovative development of сommunication policies in an advertising agency
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2016, Vol 10, Issue 10
Abstract
Topic of essence and role of establishing marketing communications in activities of a business unit and relevancy of communication policies innovative development are covered in this article. Marketing communications policies of advertising agency “Nova Media” were analysed and compared to communication activities of a rival firm. Ways of innovative improvements to advertising agency activities on marketing communications organization were suggested.
Authors and Affiliations
V. D. MUSIENKO, K. O. SHULGA
Keywords
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