Innovative Packaging Design to Empower Local SMEs: A Case Study on Honey Pineapple Products
Journal Title: International Journal of Current Science Research and Review - Year 2025, Vol 8, Issue 03
Abstract
Innovative packaging design plays a pivotal role in empowering local SMEs by enhancing the marketability and competitiveness of their products. This study focuses on honey pineapple products in Pemalang, Central Java, where local producers face challenges such as low product value due to unattractive packaging and limited promotional efforts. Through a workshop conducted with SMEs and local women’s farming groups (Kelompok Wanita Tani), this program provided training on designing packaging that adheres to functional, aesthetic, and ecological standards. The results demonstrate significant improvements in packaging design, which boosted product appeal and market competitiveness. This study underscores the importance of packaging innovation as a strategic tool for SME growth, with implications for local economic development and sustainability.
Authors and Affiliations
Palupi Argani, Arief Johari, Ramadita Fetrianggi,
Keywords
Related Articles
- EP ID EP761384
- DOI 10.47191/ijcsrr/V8-i3-33
- Views 21
- Downloads 0
Nickel Price Projection Using Multivariate Regression Method and Investment Feasibility Analysis of Nickel Mining in Indonesia with Sensitivity Analysis and Monte Carlo
Nickel is one of the metals commonly used in various industries. Indonesia is one of the countries that has the largest nickel reserves in the world. Nickel prices will be formed through an equilibrium mechanism between...
Recent Evidence on the Digitalization Process in Indonesia's Micro and Small Enterprises
The digital transformation process in micro and small enterprises (MSEs) in Indonesia is still a black box, and existing findings regarding digitalization in this business group are still very limited and fragmented. Con...
Reflection Survey on Krupskaya's Pedagogical Contributions to TVET or The Politically-driven Deliberate Marginalization in Education: An Attempt of Rehabilitation
This paper presents a comprehensive analysis of the significant yet frequently studiously overlooked contributions of Nadezhda Krupskaya to vocational education and training (VET), emphasizing the troubling trend of her...
Metacognitive Strategies Used in Comprehending Reading Academic Texts for Doctoral Students
The importance of metacognitive strategies in achieving proficiency in second or foreign language reading is widely acknowledged. There is a growing interest in the reading of specialized academic literature in a second...
Improvement of Service Quality for Conformity of Space Utilization Activities (KKPR) in Business and non-Business Licensing
This study aims to analyze whether the implementation of reduction (deduction) of tax incentives has or does not have a reaction (influence) on the financial ratio (ROE) of shares of IDX issuers LQ45 Index during the COV...