INTEGRAL ASSESSMENT OF THE INNOVATION OF THE ENTERPRISE'S ACTIVITY
Journal Title: Вісник Київського національного торговельно-економічного університету - Year 2017, Vol 6, Issue 116
Abstract
It is proved that the marketing of innovations is an indicator of the innovation activity of the enterprise and the structural component of its innovation policy. Formed in such areas as market research, pricing and innovative renewal of the enterprise. The methodical approach of the integrated assessment of innovation marketing of an enterprise is substantiated, which synthesizes a number of indicators into a single quantitative one and creates conditions for determining the qualitative and quantitative aspects of inno¬vation activity of the enterprise.
Authors and Affiliations
Hanna BLAKYTA, Halyna LANOVSKA
Keywords
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