INTEGRATION OF ORGANIZATIONAL CULTURE FOR COMPANY’S CUSTOMERS AND EMPLOYEES
Journal Title: Topics in Economics, Business and Management (EBM) - Year 2017, Vol 1, Issue 1
Abstract
This article attempts to analyze the importance and definition of an integral approach to an organizational culture that should be applied to both the employee and the customer. This issue has been considered on the basis of many studies, observations, and interviews with business executives, their employees and customers. With reference to them, it can be easily seen that in the new dynamically changing market, where the companies are oriented not only on efficiency, but also on modernization and even survival, a lot of them lose half of their customers within five years, half of their employees within four years and half of their investors within less than a year. This disturbing phenomenon clearly requires the need or even the necessity to understand the organizational culture in a new way concerning its integral aspect created by relationship built on three levels: company vs. employee, company vs. customer and employee vs. customer. An integral approach to the culture is so important as it is a set of values and norms of conduct that are the source of energy and a stimulator of company’s activities aimed to reach its particular ob jective and at the same time a basic factor to fulfill its mission and implement the strategy of improving its business effectiveness. Moreover, the culture represents identity of company, affects its image and strengthens its reputation.
Authors and Affiliations
Katarzyna Świerszcz
Keywords
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- EP ID EP413016
- DOI 10.26480/icemi.01.2017.316.319
- Views 94
- Downloads 0
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