INTERNET FOOD SALES SERVICE – BARRIERS TO THE DEVELOPMENT OF ONLINE GROCERY SHOPPING IN THE CZECH REPUBLIC
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Services market undergoes constant changes, which to a large extent relate to digitization and use of new communication technologies. Nowadays, businessmen try to attract increasingly demanding customers with new products, new sales channels and new services etc. The aim of this paper was to identify the main barriers of online shopping of ordinary foods (not included alcohol and tobacco products, which are among the most popular products in the field of food products in the case of an electronic method of sale). It was examined what could be the reasons of why contemporary as well as prospective customers reject this relatively new service. The subject of this paper was to identify the barriers that prevent accepting the options of Internet shopping for food in the Czech Republic. To determine the views and attitudes of shoppers, a combination of three methods of data collection was used (inquiry directly on the Internet, direct questioning of consumers at place of purchase in the stone establishments and observing consumers when shopping). Based on the obtained data, various internet grocery shopping barriers were identified.
Authors and Affiliations
Daniela Šálková, Alex Heš
Keywords
Related Articles
- EP ID EP169686
- DOI -
- Views 129
- Downloads 0
THE USE OF SELECTED MARKETING COMMUNICATION UNCONVENTIONAL TOOLS IN THE CZECH REPUBLIC
The paper deals with the use of selected modern tools of marketing communication in the Czech Republic. There are critically analyzed the current theoretical approaches in the area of marketing communication and digital...
NEW TRENDS IN MARKETING AND COMMUNICATION IN THE ITALIAN BANKING SECTOR
This article deals with the topics of new trends in marketing and communication in the Italian banking sector, features and specificities of digital consumer in Italy and expectations for the future. Marketing communicat...
PLAYING VIDEO GAMES IN RELATION WITH LIFE OF YOUNG PEOPLE: RESULTS OF QUANTITATIVE SOCIOLOGICAL RESEARCH
The article presents results of a quantitative research realized in 2013 on a representative sample of students of the third year of high school in Slovakia (n=1968). Interpretations of research results are based on stat...
THE CULTURE OF NARCISSISM IN THE POSTMODERN SOCIETY
Narcissism could be described as a phenomenon that has been “residing” in the sociocultural environment for centuries. With a natural technical-technological progress, this phenomenon has steadily transformed itself into...
ELECTRONIC COMMERCE AND CHANGES IN CONSUMER BEHAVIOR
Nowadays, due to digitization, there is no longer any need for brick-and-mortar stores or retailers who introduce goods to the customer, as customer is able to buy millions of different goods from different parts of the...