IS STRATEGIC MANAGEMENT READY FOR BIG DATA? A REVIEW OF THE BIG DATA ANALYTICS LITERATURE IN MANAGEMENT RESEARCH
Journal Title: MANAGERIAL CHALLENGES OF THE CONTEMPORARY SOCIETY - Year 2018, Vol 11, Issue 2
Abstract
The purpose of this paper is to obtain an overview of the current understanding of big data analytics in the strategic management research. Big data’s positive effects upon performance are strongly advocated by practitioners, yet it hasn’t been decisively proven by researchers. It is acknowledged that academia has to cover the gap between itself and the practitioner’s field in this domain. We discuss the case of why big data analytics has strategic implications from multiple perspectives: big data analytics implies a change in organizational culture, towards a data- driven decision-making process; top level leadership support is required; companies need to align the right resources, skills and capabilities; it is a long and arduous process to gather sufficient data in order to obtain significant insights. The methodology of our study is based on the review of the articles that approach the link between big data analytics and strategic management and are indexed on Web of Knowledge during period 2010 – 2018. Based on the reviewed literature we identified the following: (1) the scope of big data analytics in organization’s strategy, (2) the types of analytics used, (3) best practices for big data strategy, (4) challenges of big data analytics, (5) further research questions concerning the big data strategy.
Authors and Affiliations
M. BOGDAN, D. C. LUNGESCU
Keywords
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