Japan's Cool Strategy and the Outcome of Japanese Cultural Diploamcy in Malaysia
Journal Title: SINERGI: Journal of Strategic Studies & International Affairs - Year 2023, Vol 3, Issue 1
Abstract
This analysis explores how the Cool Japan strategy is utilized for Japanese cultural diplomacy and soft power in Malaysia. By examining Google's consumer sentiment analysis towards familiar Japanese brands, images, icons, and products in the Malaysian market, the findings suggest that the success of Japanese cultural diplomacy efforts primarily influences Japan's positive image and perception among the Malaysian public.
Authors and Affiliations
Rohayati Paidi
Keywords
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- EP ID EP720093
- DOI https://doi.org/10.17576/sinergi.0301.2023.10
- Views 99
- Downloads 0
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