Концептуальні засади управління інноваційною діяльністю туристичних підприємств
Journal Title: European Journal of Management Issues - Year 2015, Vol 23, Issue 4
Abstract
The relevance of the work consists in the following. Tourism is appropriately considered one of the fastest growing sectors of the world economy of the XXI century. Under conditions of permanent economic crisis and therefore intense competition, the main task of the tourist enterprises is to conquer (hold) a leading place in its segment of the market of tourist services, gaining and increasing profits. One way to draw attention of consumers to their services is to offer to the market such a service which would be different from the existing ones. This should be contributed by the implementation of innovations. The issue of management of innovation activity of tourist businesses remains open and requires further consideration by scientists. The aim of our study was to define a framework of provisions for the management of innovation activity of tourist enterprises and to substantiate measures for its improvement. The set scientific tasks were performed with the help of comprehensive general scientific methods: analysis, synthesis and generalization. We examined the definitions of "innovation", "innovating activity", "innovation capacity" in relation to the specifics of the tourist business and tourist enterprises of Ukraine. The need for the involvement of managers of tourist enterprises to form the innovation potential of these enterprises was substantiated. We proposed to specify the concept of "innovation potential of tourist enterprise" as an opportunity to transform and streamline the experience and prevailing stereotypes of the interaction of the subjects of the business process and the concept of "innovation of the tourist company" as a set of scientific, organizational, technological, commercial, financial measures that promote innovation. It was stressed that to discuss the innovation potential of the company is possible only in the context of the tandem “innovation culture of an enterprise” and “professional culture of the manager”. We determined three components of the innovative activity of a tourist enterprise: activities focused on finding or creating new tourist products, new methods of servicing customers, pricing policy, etc.; activity aimed at the completion of the measures implemented earlier, to the level of innovative projects (services, products, technologies), oriented to the needs of the tourist market; measures for the implementation of innovative projects or technologies of production and service provision. The scientific novelty of the work is in the proposal to consider for the first time "the innovation potential of the tourist company" as an opportunity to transform and streamline the experience and prevailing stereotypes of the interaction of the subjects of the business process and “the innovating activity of the tourist company" as a set of scientific, organizational, technological, commercial, financial measures that lead to innovation. The practical value of the work lies in the possibility of using studied definitions of "innovation", "innovative activity", "innovation capacity", "innovation potential" in the practical work in the field of tourist business. The basis of further research might be studying the impact of innovative changes on the organizational culture of tourist enterprises.
Authors and Affiliations
Oleksandr P. Krupskyi
Keywords
Related Articles
- EP ID EP192943
- DOI 10.15421/191509
- Views 234
- Downloads 0
Dynamic capabilities: a systematic literature review of theory and practice
Purpose. Although the dynamic capability concept has been one of the most researched topics in strategic management in recent years, it is not commonly defined in theory and hardly applied in practice. For this reason, t...
Науково-методологічні засади дослідження спеціалізації у високотехнологічних галузях [Scientific and methodological principles of research in high-tech industries specialization]
Specialization in hi-tech branches is a constant subject of a political, economic and scientific discourse at national and international level. Generalization of results of theoretical approaches concerning hi-tech speci...
Засади інтеграційної маркетингової комунікаційної діяльності виставкових компаній України [Principles of integration marketing communication activity of the Ukraine exhibition companies]
Purpose – to expand theoretical idea of model functioning concerning the integrative principles of marketing communication activity of the Ukrainian exhibition companies. Design/Method/Approach. This research used method...
Відкриті інноваційні системи: головні характеристики та напрями інтернаціоналізації
The disclosure of the features and tendencies of innovative development in the modern period is based on the definition of its new characteristics, due to postindustrialism transformations. The purpose of this paper is j...
Впровадження та управління моделлю аутсорсингу IT-послуг на підприємствах [Implementation and Management model outsourcing IT-services in the enterprises]
Outsourcing services market in Ukraine is in the process of formation, so the use of this form of interaction is unconventional for enterprises. Therefore, the result of this research is to develop an algorithm and justi...