Language change through ads – the impact of advertising messages on contemporary idio- and sociolects
Journal Title: Socjolingwistyka - Year 2018, Vol 32, Issue
Abstract
It is evident that, nowadays, advertising messages invade people’s idio- and sociolects, changing the way they communicate on a daily basis, which is why the following paper aims at drawing attention to the phenomenon of language change engendered by advertising slogans. The research conducted is based on a collection of slogans originating from Polish and English advertisements and commercials, as well as on a survey whose main objective is to assess ads’ influence on everyday communicative practices, with special emphasis placed on the possible acquisition of new phrasemes through ads. The results obtained in the sur¬vey prove that young Poles often acquire certain expressions from advertising messages, which results in subtle language change in terms of new phrasemes in colloquial speech.
Authors and Affiliations
Anna Stwora
Keywords
Related Articles
- EP ID EP438788
- DOI 10.17651/SOCJOLING.32.11
- Views 71
- Downloads 0
Piciorys w przestrzeni dyskursu terapeutycznego. Wstęp do lingwistycznej charakterystyki gatunku
Piciorys (Eng. Story, Personal Story) is an autobiographical text created by a person undergoing treatment for alcoholism. Its roots can be traced back to the activity of the Alcoholics Anonymous movement. In the article...
Charakterystyka dyrektywnych aktów mowy występujących w hejcie internetowym
The aim of this paper is to analyse the directive speech acts appearing in the phenomenon of hate on the Internet. The research was based on the texts of comments that have been added to the articles published on the web...
The reality of English-Polish corporate speak
The paper presents corporate speak in Poland, a social variety of the Polish language, noticeably marked by the presence of English borrowings. It is featured in accordance with the status of English as the lingua franca...
„The spirit of AVNOJ in language policy“: language policy from the end of World War II to mid-1950s in Yugoslavia and Croatia
The language issue in the multi-national and multi-language Yugoslav federation was oftentimes valued as a vital and political problem. This article analyses language policy in the post-war period, when such a language-p...
Schematy mimetyczne realizowane w gestach
The aim of the article is to discuss the concept of mimetic schemas, proposed by Jordan Zlatev, and its application in the description of the semantics of iconic gestures. The mimetic schemas are characterized by greater...