ЛЕКСИЧНІ ОСОБЛИВОСТІ ВІРТУАЛЬНИХ РЕКЛАМНИХ ТЕКСТІВ (НА МАТЕРІАЛІ РЕКЛАМИ ВСЕСВІТНЬО ВІДОМИХ БРЕНДІВ
Journal Title: World Science - Year 2018, Vol 8, Issue 6
Abstract
The study outlines the sphere of internet communication and its current target - texts of advertisements. The key aspect of the paper revolves around communication strategies of advertising through the language of the texts of advertisements.
Authors and Affiliations
В. В. Кузебна, О. В. Зозуля
Keywords
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- EP ID EP332539
- DOI 10.31435/rsglobal_ws/12062018/5889
- Views 138
- Downloads 0
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