Luxury in a Post-Growth Society – Success or Disparity?
Journal Title: International Journal of Applied Research in Management and Economics - Year 2021, Vol 4, Issue 4
Abstract
This study examines, based upon four guiding research questions, how change towards a post-growth society can take place and what consequences this will have for society, i.e. as well the individual consumer, but especially for luxury as a concept and the luxury market as purveyor of goods considered luxurious. In a mixed-method approach, expert opinions, collected via qualtiative interviews, and consumer perceptions, collected via a quantitative online survey, are analyzed joinedly. The results of a content analysis and statistical tests indicate that the change to a post-growth society does not necessarily have to be accompanied by a decline in consumption, even if the majority of consumers would be prepared to support such a decline, at least to a limited extent, in order to improve the overall social situation. Whether luxury or the luxury market has a right and a potential to exist in a post-growth society can also be confirmed, whereby it is clearly emphasized that a change of today's luxury companies towards more sustainable and resource-saving business models is essential to not become obsolete in a post-growth society.
Authors and Affiliations
Laura M. Galic, Jens K. Perret
Keywords
Related Articles
- EP ID EP745405
- DOI https://doi.org/10.33422/ijarme.v4i4.767
- Views 42
- Downloads 0
The Importance of Digital Trust in E-Commerce: Between Brand Image and Customer Loyalty
Technology becomes an important part that cannot be separated from human life today, including the business world. The ease, speed, and practicality provided by technology indirectly changes people's lifestyles, both in...
The Impact of Organizational Change on Change Management in ICT sector in the Republic of Croatia
In recent years, the information and communication technology (ICT) sector has recorded rapid growth and development and is the driving force of the Croatian economy. At the same time, this sector is characterized by fas...
The Effects of COVID-19 Pandemic on Working Life: An Evaluation on Individual and Organizational Competencies
In a rapidly changing world, people need to create differences in order to participate in the labor market, and in the same way, for businesses to remain strong in the market. Especially due to the high uncertainties cau...
The Nutri-Score – A Quantitative Study of the Effectiveness of Visual Nudging on Consumer Behavior
Globally, unhealthy diets have a significant impact on people's risk of disease and mortality, so the German Ministry of Nutrition and Agriculture also focuses on healthier and balanced diets in its reduction and innovat...
Study of Strategic Entrepreneurship on Organizational Performance With the Mediating Role of Human Resource Information Systems (study case: Social Security Organization of East Azerbaijan Province)
The purpose of this study was to investigate the effect of strategic entrepreneurship on the performance of the organization with the mediator role of human resources information systems. For this purpose, the statistica...