MAINSTREAM VERSUS ALTERNATIVE MEDIA
Journal Title: Megatrendy a médiá - Year 2018, Vol 5, Issue 1
Abstract
The paper focuses on the current socio-political issue and discourse on the topic of the differences between mainstream and alternative media. The author examines the phenomena using comparative and descriptive methods as well as analysis and synthesis. Works of the most prolific authors on the dichotomy of mainstream and alternative media are analyzed and compared in effort to find consensus on the criteria used when determining the alternative or mainstream character of a media outlet.
Authors and Affiliations
Eva Karasová
PERCEPTION: DETERMINANTS AND NATURE OF DIRECT AND INDIRECT EXPERIENCE
We provide a detailed description of the first stage of cognitive processes which is an integral part of the Theory of social communication published earlier by one of the contributing authors. We address the evolutionar...
THE IMAGE OF EASTERN TRADITIONS IN SLOVAK AND CZECH MEDIA
The nature of the contemporary globalized world, migration trends and environmental concerns bring along new issues, cultural patterns and religious models that are little known in our geographical region. This paper foc...
THE LEVEL AND THE DEVELOPMENT OF CREATIVE ABILITIES OF CZECH AND SLOVAK STUDENTS
Changes in work style in our schools occur with the change of our social environment. Teachers prepare their pupils for life in a society which we don’t know exactly as to what demands on its members it will have and wha...
SOCIETY AND MEDIA (SEVERAL CURRENT TRENDS AND OPINIONS)
In the paper the authors deal with the topical issue the relationship between media and society – namely several trends and opinions that occur in contemporary society. The media do not only have enormous information cap...
THE CASE STUDY OF IMPLEMENTATION OF CSR IN CREATIVE INDUSTRY
The aim of this paper is to analyze implementation of the Corporate Social Responsibility by small and medium-sized organisations in creative industry using the CSR Canvas. The CSR Canvas was developed specifically for o...