Making Meaning, Governing Change: Wittgenstein meets Humpty Dumpty
Journal Title: European Journal of Business and Social Sciences - Year 2012, Vol 1, Issue 6
Abstract
The purpose of this paper is to explore the notion that when words are successfully imbued with certain meanings and these meanings become manifest in organizational practice, a particular form of social actuality is generated. There is little evidence that the deeply embedded relations of power, characteristic of contemporary capitalist society, serve all citizens equally and that a tolerance of inequality of outcomes is assumed. Such a suggestion brings into question the often simultaneously espoused values of equality or egalitarianism implied in commitments to democratic ideals. It is suggested that by re-crafting the language surrounding capitalism and recalibrating meanings of words such as freedom, efficiency and effectiveness we contribute to the enhancement of wellbeing of generations to come.
Authors and Affiliations
Barbara L'Huillier| Assistant Professor ,College of Business – Female Campus Prince Mohammad Bin Fahd University PO Box 1664, Al Khobar 31952 The Kingdom of Saudi Arabia , eMail: blhuillier@pmu.edu.sa Phone: + 966 3 849 9757 Fax: + 966 3 89 4566 Mobile: + 966 504 955 259
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