Making of Indian Tourism in 21st Century: Challenges and Prospects Tourism in its broadest sense i.e. “the activities of persons traveling to and staying in places outside their usual environment.”
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2012, Vol 2, Issue 5
Abstract
The world is changing. Previously insignificant and disregarded markets are booming, replacing former superpowers now tired and worn out. The balance of power has shifted. And perhaps nowhere is this as apparent as in India. Tourism in and from India is not only at an all time high but is growing faster than in any other region. Home to almost half of the globes‟ population, the potential of Indian as a tourist feeder market is beyond comparison. As the region builds up more economic muscles and its people become more affluent, Indian tourism is set to dwarf all other markets including today‟s giants Germany and the US. Commencing with a slow growth at the start of the millennium, the Indian tourism industry has performed quite well in the last couple of years. The Indian tourism industry has out performed the global tourism industry in terms of growth in the volume of international tourists as well as in terms of revenue. The World Travel and Tourism Council (WTTC) have named India along with China as one of the fastest growing tourism industries for the next 10 to 15 years. In order to sustain this growth and meet the expectations, it is essential for the Government of India to invest in infrastructure such as transport and accommodations. The expected growth of the industry in future has provided itsplayers with an opportunity to invest in new technologies such as CRM tools and latest security systems, and to venture into new market segments such as Cruise tourism where India has negligible share in comparison to world cruise tourism market. On the flip side, the growth in the Indian tourism sector is accompanied by the imminent destruction of local ecology and an increase in pollution, which, in the long run, is going to negatively impact the tourism industry of India.
Authors and Affiliations
Munish Tiwari
Keywords
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