Management of Enterprise Competitiveness of Agricultural Machine Building on the Basis of Marketing Approach
Journal Title: Центральноукраїнський науковий вісник. Економічні науки. - Year 2014, Vol 26, Issue
Abstract
The article discloses the problem of management of enterprise competitiveness of agricultural machine building on the basis of marketing approach. The main organizational approaches towards management of enterprise competitiveness were analysed. An important influence of customers of agricultural machines on the activity of company-producers was marked. It was proved that management of enterprise competitiveness on the basis of marketing approach corresponds to modern demands at most. The improvement of management of enterprise competitiveness taking into account interests of producers and demands of customers of agricultural machines was suggested. Application of marketing approach in management of enterprise competitiveness of agricultural machine building will facilitate getting additional competitive advantages due to the formation of the system of mutual relations among producers, customers and other parties.
Authors and Affiliations
Ruslana Zhovnovach
Keywords
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