Market Promotion of Paid Socket: A Feasibility Analysis
Journal Title: International Journal of Management, Economics and Social Sciences - Year 2015, Vol 4, Issue 4
Abstract
This study analyzed an innovation product i.e. paid socket, not on the market yet, and aimed at the feasibility analysis of paid socket market. We used survey method to investigate the end users. Firstly, in view of the "public", we surveyed people about what factors affecting the consumers' willingness to use this socket. The Second part was to understand merchants' ideas about the socket by in-depth interviews. Through SEM analysis, we found that safety and environmental friendliness are two important factors for the users to use the socket, and through in-depth interviews, we found the "installation convenience" and "marketing activities" are most considered by the stores. The implication of the results show that business opportunities behind the paid socket are large, whether in public area or stores , and the viewpoints of using the paid socket were different. Enhanced design and development of the socket could solve the two sides' problems and meet needs of the public and merchants by recovering the cost and expending marketing spots. Consumers didn't have to spend a lot of money to enjoy convenience, fairness and justice caused by paid sockets.
Authors and Affiliations
Shu Ling Lin, Jun Lu, Tung-Lai Hu, Ya-Ting Huang
Keywords
Related Articles
- EP ID EP122816
- DOI -
- Views 178
- Downloads 0
Poverty-Environment Linkages in Pakistan and Deforestation as an Indicator: A case study of District Ghotki, Sindh
Environment plays a significant role in the life of the people living in poverty. It is a fact that the poor are more vulnerable to environmental disasters and the impacts of climate change. The poverty-environment linka...
Servant Leadership Relationship with Leader-Member Exchange: The Moderating Role of Motivation-to-Serve and Motivation-to-Lead
Using 200 paired responses from managers/supervisors, and their subordinates working in three big organizations in Nigeria, this study validated the factor structure for servant leadership and combined the motivational a...
"Wall Street Vs Main Street": Impact of Corporations on Our Lives
So many books have been written on corporations but no one seriously thought about the impact on the poor, that is why the seriousness of the issue kept on growing, but the most alarming situation is, business schools an...
Does Customer Trust Play a Mediating Role Between Salesperson Competence and Performance?
The questions of what competence constitutes in salesperson performance and why it does matter are important issue of marketing and sales management. This study examined the importance of competence in a salesperson's pe...
Analysis of Consumer Attitudes to Purchase Intentions of Counterfeiting Bag Product in Indonesia.
Fashion handbags are products that occupy the third position of the 11 types of products most often hijacked. According to the United States Customs and Border Protection and European Commission, Indonesia is a country t...