Marketing analysis of the attractiveness of Bosnia and Herzegovina for foreign investors and role of marketing in their attracting
Journal Title: Acta Economica - Year 2012, Vol 10, Issue 17
Abstract
Nowadays, with an ongoing globalization, there is a specific form of competition between locations (countries, regions, municipalities and cities) in attracting people (especially highly educated and talented ones), companies and investors, tourists and visitors, organizers and participants of various events, as well as other stakeholders that have a positive impact on economic activities, increase of revenues and development of these locations. Focus of this paper is on segment of the place marketing which is related to attraction of foreign investors and identification level of BiH attractiveness in comparison to competing countries. On basis of results of relevant studies, countries which could be considered as competitors of BiH in the narrower and wider sense in attracting of foreign investors were identified. Also, factors which foreign investors consider as the most important in process of evaluation of respective countries and deciding on a location for investment were identified. Comparative analysis of eight countries by applying six criteria pointed to relatively poor position of BiH and therefore it was suggested that it is necessary to improve factors that to a great extent determine decision of foreign investors on the choice of the state. It is not possible to achieve a significant influence on some of these factors (e.g. market size), while on the other factors (e.g. legal framework related to investment and business) it is, which is under authority of state i.e. its entities. In this sense, recommendations for improvement of relevant factors that could increase attractiveness of Republika Srpska and BiH as investment locations and increase inflows of foreign direct investments were provided.
Authors and Affiliations
Милош Шипрагић
Keywords
Related Articles
- EP ID EP43750
- DOI https://doi.org/10.7251/ACE1217127S
- Views 250
- Downloads 0
The Future of the Euro and Challenges for the Western Balkans
The creation of the euro in 1999 was celebrated as one of the most important events in the European history in the 20th century. Expectations about an increase in welfare were enormous. However, all started to go downhil...
ECONOMIC FREEDOM AND DEVELOPMENT OF SMALL COUNTRIES
Economic freedom is an important prerequisite for achieving economic growth and development, especially for small countries that do not have the bargaining power for anti-liberal economic policies, nor can they determine...
Negative selection and moral hazard as causes to inefcient transition and tendency towards crisis in Bosnia and Herzegovina
Bosnia and Herzegovina (BiH) is facing the consequences of inefficient transition (1), strategic concentration of economic development in large countries to detriment of the small ones (2), and economic crisis (3). This...
EXPORT ORIENTATION OF THE REPUBLIC OF SRPSKA
One of the most common mentioned objectives of economic policy is to increase the exports of the Republic of Srpska. The reasons for this are multiple. First of all, production manifests a high level of import and export...
SETTLING OF TRADE DISPUTES WITH ELEMENT OF FOREIGN ITERFERENCE
Arbitration settling of disputes among economic subjects as a result of business transactions with element of foreign interference is more and more important for of judging. Even though, gradually it has more important r...