MARKETING IN AN ENVIRONMENT OF THE SOCIAL NETWORKS
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Social marketing applies a procedure of logical planning of processes consisting of the research aimed at the consumer, market analysis, segmentation, setting of targets, and the identification of strategies and tactics. The aim of each company that presents itself on the Internet is to have its websites frequently visited to ensure the market is aware of the company name, its products and services. Promotion of the company, its products and services through social networks provides benefits that cannot be achieved by an advertising campaign in other media.
Authors and Affiliations
Alena Daňková, Eva Dirgová, Adriana Grigerová
Keywords
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